FreeWire Interactive Product App

FreeWire Technologies builds cloud-connected mobile battery systems from second-life electric vehicle batteries. The systems are used as EV charging stations and clean alternatives to diesel generators. This interactive iPad app was created as a sales and marketing tool to allow our team to demo to prospective customers without physically moving a 1600 lb battery system around. The interactive app with the products built in 3D would allow customers to rotate, zoom, and pan around the product and also to simulate operating them.

Process

The first part was to fully understand a typical customer's journey to purchase such a high-ticket item like our products. I build a customer journey map for our team to dissect.

Then I drew out the potential uses cases where the app would be used for our team to disseminate.

I created an introductory spec document to retrieve quotes from various developers and agencies.

Since there was minimal variation in the screens, I created the app flow map from high fidelity mockups that established the look and feel.

A much more detailed document indicating the areas of interactivity was necessary for this app.