ROLE: CREATIVE DIRECTION, MESSAGING, WEB DEVELOPMENT, VISUALS
FreeWire Technologies builds cloud-connected battery systems for on-site power and battery-backed EV charging. This was company website from 2016 to early 2019. Design and implementaion was a one-woman task for me in the early days. Process documentation helped up eventually offload the maintenance of the site to an external consultancy agency.
Copy messaging was a collaborative effort between me and the stakeholders. I made a few documents to assist with the process.
Low Fidelity With Copy Placement
I created high fidelity mockups to align the team on visual look and feel.
Build time! The site was created with a Square Space starter and lots and lots of custom code blocks. I knew this way of building was not optimal and would eat into our site loading speeds but I decided it was more important to push out the site. I simply flagged it as an issue to dig into heavily later on.